Today, Japanese cultural and fashion icon, NIGO, reveals a new single and music video entitled “Want It Bad” [feat. Kid Cudi] via Victor Victor Worldwide/Republic Records. Listen to “Want It Bad”—HERE. Watch the music video for “Want It Bad”—HERE. It charges the way for the arrival of his upcoming album, I Know Nigo, which is set for release on March 25th. NIGO and Pharrell notably serve as the album’s executive producers. 

“Want It Bad” charges forward on a pulsating bass line before Cudi’s otherworldly warbling vocals take hold on the hook. It pops off as an irresistible and intergalactic banger. In the music video, Nigo and Cudi whip around Paris in a high-speed sportscar before turning up at a house party.

To set the stage for this chapter, he unleashed “Arya” [feat. A$AP Rocky]. Right out of the gate, it amassed over 7.9 million Spotify streams and counting. Earning widespread acclaim, The FADER raved, “both Nigo’s beat and A$AP‘s bars take us back to the late aughts, Rocky’s salad days and a simpler time in hip-hop overall,” and OnesToWatch described it as “exactly what the world needed from the collaboration between Nigo and A$AP Rocky.” Stereogum noted, “Rocky raps over moody pianos with a crispy bounce in his voice, and he sounds like he’s having fun.” Meanwhile, HYPEBEAST applauded, “Starting with angelic looping piano chords, A$AP Rocky comes in with the hard-hitting bass drums that carry the track. Riding the piano heavy beat accented by tittering hi-hats and choice snare hits, Rocky delivers three verses and infectious chorus lines.”

I Know Nigo will be Nigo’s first musical body of work in nearly two decades.

NIGO continues to make headlines. He recently led his debut show in Paris as artistic director for KENZO, with an audience that included Pharrell, Ye, Julia Fox, Tyler the Creator, Pusha T, and GUNNA, among others. The show also gave the audience an exclusive preview of the album, showcasing features from A$AP Rocky, A$AP Ferg, Kid Cudi, Pharrell Williams, Pusha T, Teriyaki Boyz, Tyler the Creator and Lil Uzi Vert as announced by NIGO last month. Snippets of the new music went viral and trended on Twitter immediately following the show’s debut and accumulated over a million plays on clips that were shared across the platform.

More music from NIGO will be coming soon.

NIGO SOCIALS:

Instagram // Twitter // YouTube