In celebration of the 11th anniversary of global Korean superstars BTS, Filipino ARMYs from all over the metro lit up the night and purple’d it up at a once-in-a-lifetime fan gathering event, “Purple It Up, Araneta”, held at the Smart Araneta Coliseum on June 13, 2024, Thursday.

“Purple It Up, Araneta” was brought together by Araneta City, the City of Firsts, together with B★VERSE Manila and BTS ARMY QC. A fun and lively program full of BTS music, dance-offs, games, and more enthralled the fans, and gifts in the form of photocards and other little freebies were handed out to those present.

Araneta City also highlighted through this event “7 Boats for 7 Boys”, a fundraising campaign led by Filipino ARMYs together with the Yellow Boat of Hope Foundation. The organization aims to empower disadvantaged youth by providing access to quality education through yellow school boats that will serve as transportation for students who need to cross bodies of water in rural provinces, riverside, and coastal areas to get to school.

BTS are well-known for their quiet and philanthropic efforts, and ARMY has always worked to match that. Through the “7 Boats for 7 Boys” campaign, ARMY hopes to raise enough money to donate 7 of these boats, named after each BTS member—RM, Jin, SUGA, J-hope, Jimin, V, and Jungkook. It is a way for ARMYs to honor BTS’ 11-year legacy in the music industry as well as their significant milestones in the fields of arts, culture, and social justice.

The event culminated with a lighting ceremony. ARMYs raised their lightsticks to the sky as the Big Dome turned purple, showing the fandom’s unity when it comes to their love and support for BTS, as well as symbolizing Araneta City’s solidarity with fans all over the world.

“We at B★VERSE Manila wanted to make this day even more special through this “Purple It Up, Araneta” event,” said Irene Jose, Chief Operating Officer of Uniprom, Inc. “We are very happy to see ARMYs gather here at the Smart Araneta Coliseum to celebrate the 11th anniversary of BTS. We hope to see them enthralled by the B★VERSE Manila immersive exhibit until August 15.”

Celebrate 11 years of love and music with BTS at B★VERSE Manila! Book your tickets on Ticketnet Online now, and visit B★VERSE Manila’s official social media pages on Facebook, Instagram, YouTube, X, and TikTok for more information.

To know more about the latest promos, activities, and happenings at Araneta City, please visit www.aranetacity.com. You can also check its official social media pages on Facebook, Instagram, X, and TikTok.