The collaborative track of P-Pop Kings SB19 and OPM icon Gloc-9 pushes their artistry in a bold direction.

OPM is abuzz with excitement as P-Pop kings SB19 and legendary rapper Gloc-9 drop their joint single “KALAKAL” on all digital music platforms worldwide via Sony Music Entertainment.

SEE ALSO: P-Pop King SB19 returns on “THE FIRST TAKE” with soul-stirring performance of “MAPA”

The monumental collaboration finds both music titans taking their creative direction to previously uncharted places and harnessing their gifts with a balance of star power and dynamism.

According to SB19, they reached out to Gloc-9 first for a potential partnership after performing together on the well-received PAGTATAG! Finale concert, which was held at the Araneta Coliseum a few months ago.

“What sets this collaboration apart from anything that we’ve done before is that we took it upon ourselves to be as involved as possible from the beginning of the creative process,” the GENTO hitmakers share in a press statement. “Aside from brainstorming from scratch, we were really hands-on in sharing our melodic and lyrical ideas. Sir Gloc-9 also approached the material with his own creative stamp and further solidified the storytelling aspects of our final output. The result is something that we’re excited to share with our music fans: a rousing chant that brings out the best of both worlds in uniquely inspiring ways.”

All members of SB19 and Gloc-9 contributed individual songwriting parts and verses on “KALAKAL,” while putting their collaborative hats together in coming up with the chorus and hooks. The five-piece pop act admits that the iconic hip-hop star’s presence motivated them to write from a place of vulnerability and truth while taking into consideration the anthemic aspects of the production.

“We’ve always wanted to make a song that resonates with people of varying generations, a material that will encourage them to beat their chests out and sing along in their full emotional glory,” SB19 explains.

“KALAKAL, with its impactful instrumentation and earworm appeal, was made in pursuit of authentic human connection.”

More than shining a light on unique Filipino consumerism, “KALAKAL” is a powerful track that showcases their journey of empowerment and longevity. It also chronicles their story of building their legacy as artists through years of hard work, perseverance, humility, and pure talent.

Gloc-9 adds, “This song is all about believing in your own craft. Despite being years ahead of them, I was actually inspired by SB19’s level of dedication and confidence. I also admire their willingness to learn and explore ideas that may not necessarily reflect the way they work. I would love to collaborate with them again if given a chance.”

Stream SB19 and Gloc-9’s new single “KALAKAL” via Sony Music Entertainment.

As part of their ongoing campaign to promote “KALAKAL” on a grassroots level, SB19 partnered with select local businesses to engage its followers in exploring the deeper meaning behind the song through the member’s individual preferences. For more information, check out the social media pages of SB19 and Sony Music Entertainment Philippines on how to join for a chance to win a special prize.