The 3.5-Hour Concert Film Garnered 4.6 Million Views and 16.2 Million Hours on Disney+ in its Opening Weekend

Philippines. March 20, 2024 – “Taylor Swift | The Eras Tour (Taylor’s Version)” continues its record-breaking streak with 4.6 million views* on Disney+ in 3 days, making it the No. 1 music film ever on the platform. Taylor Swift fans headed to Disney+ and recorded a total of 16.2 million hours of the blockbuster 3.5-hour concert film this weekend.

Disney+ is the only place to watch the show in its entirety for the first time —complete with songs only seen before at live concerts. Taylor Swift fans were able to see the performances of new songs such as “cardigan” as well as four additional acoustic songs: “Maroon,” “Death by a Thousand Cuts,” “You Are in Love,” and “I Can See You.”

From the 14-time GRAMMY®-winning artist, “Taylor Swift | The Eras Tour” grossed a record-breaking nearly $262 million worldwide at the global box office and is another example of Disney+ being home to major events. “Elton John: Farewell from Dodger Stadium,” “Black Is King: A Film by Beyoncé,” and “The Beatles: Get Back” are all currently streaming on Disney+. Not to mention, Swift’s own, “folklore: the long pond studio sessions.”

* A view is defined as total stream time divided by runtime.