Celebrating a decade of BYS Cosmetics Philippines with ENHYPEN

When BYS Cosmetics Philippines announced the South Korean boy group ENHYPEN as its newest brand ambassador, Filipino ENGENEs welcomed it with much anticipation for what is to come along. And indeed, the anticipation bore fruit. After two years since Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Ni-ki made waves in the K-Pop industry as power rookies, the septet finally landed and met their fans in the Philippines through the BYS 10th Year Anniversary with ENHYPEN Fun Meet at the Araneta Coliseum last Decemer 3.

“Through this opportunity, we were able to get together with our ENGENEs. I hope that this kind of opportunity will be plenty. We will do our best to grab these opportunities,” Heeseung said during the press conference. BYS Cosmetics Philippines officially announced ENHYPEN as its newest brand ambassador on October 8 through a 30-second video captioned, “We’re proud to announce the new face of BYS, the global K-pop group that is never afraid to play any role they wanna play.” To date, the video has garnered more than 500,000 views and almost 70,000 likes on Twitter alone.

The group’s members hail from a diverse collection of countries. Heeseung, Sunghoon, Sunoo, and Jungwon are the four members of the band who were born in Korea. Jake is from Australia, Jay is from the United States, and NI-KI is from Japan.

There is never a question about the immense popularity and brand power of ENHYPEN. Even prior to their official debut, the boy group has received so much attention. Their debut year lined up numerous awards and recognition, including the World Rookie of the Year at the 11th Gaon Chart Music Awards and the Worldwide Fans’ Choice Top 10 for two consecutive years at the Mnet Asian Music Awards.

Leader Jungwon attributed their success to the unwavering support of their fans. “What actually propelled us to come this far is our ENGENEs,” he said during the press conference. “I am feeling it more to my flesh these days because we are meeting them offline. We used to contact them online and now, we are able to communicate offline,” he added, promising their best to get more cheers from our ENGENEs moving forward.

ENHYPEN is said to represent “to join together to connect, discover, and grow together.” And despite the fact that they have only been performing professionally for a little over two years at this point, there is no question that they already have a massive following in the country.

“I’m really happy to meet our supporters from the Philippines for the very first time. During a press conference held on their first day in the country on Saturday, December 3, member Jake remarked that “it’s such a cool experience.”

ONE, TWO, CONNECT: ENHYPEN invades Manila

And December 3 showed ENHYPEN just that as tremendous cheers from fans all over the Philippines and the world filled the coliseum, echoing loudly and proudly for them. With big smiles, the boys could not contain their awe at the warm welcome from their fans who patiently waited –from debut (or even prior) to the days leading to their arrival, to the airport where they sang happily for their favorite boy group, until the very moment they came out the stage.

The BYS 10th Year Anniversary with ENHYPEN Fun Meet marked the debut of Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Ni-ki on the Philippine concert stage. With their greeting, “one, two, connect”, the boy group said their first official live hello to their ENGENEs who reciprocated it with the loudest and seemingly never-ending cheers.

Adorable interactions with the boy group through interviews and games made up the fun meet that concluded with the much-awaited performance of “ParadoXXX Invasion”. Through the games Enhy-pens and Enhy-pick, the audience got to know the members better based on their answers and choices. Lucky fans also played charades and teach them Filipino phrases, such as, “Magandang gabi“, “Mahal ko kayo, ENGENE“, “Ngiti naman dyan“, “Na-miss nyo ba kami?“, “Masaya ako kasama ang ENGENE ngayon“, “Kumaan ka nang maayos at matulog nang mahimbing“, and “Maraming salamat, Pilipinas!”

Filipino ENGENEs also made sure that Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Ni-ki returned to South Korea filled with love from the Philippines as they celebrated two years with ENHYPEN through a touching video presentation and original song — from ENGENEs to ENHYPEN. “I’m very sorry that I didn’t notice the Filipinos’ love until I watched the video,” Sunghoon said. Jay added that he’s “speechless” by the support from their fans: “You guys are awesome, Manila.”

Closing the night with “ParadoXXX Invasion”, ENHYPEN also expressed gratitude to their Filipino fans and promised to meet them again soon — – a promise they will definitely keep as the boy group is set to bring their Manifesto Tour to Manila on February 4 and 5 at the SM Mall of Asia Arena.

I was immediately blown away by how smoothly they moved and how close their live vocals were to the studio version. The melody of the song went well with their fluid choreography.

ENHYPEN’s first appearance in the Philippines is just the start of what the group has in store for the rest of the Filipino ENGENEs in the coming years. They have had a significant influence on the world, and they have reached significant milestones in the short amount of time that they have been working together as a group. We are confident that these young men will not fail to live up to our expectation since we are aware of the amount of time, effort, blood, sweat, and tears that they put into their work.

Raising the flag: VXON, G22, and Darren Espanto open the celebration

Prior to the show proper, ENGENEs participated in fun games for special prizes from BYS Cosmetics Philippines. But the pre-show excitement did not waver as talented Filipino acts VXON, G22, and Darren Espanto kicked off the event with high-energy performances of their best hits. C13, Sam, Patrick, Vince, and Franz of VXON don impressive stages of their singles “Fiyaah” and “The Beast”. Despite missing member Alfea from the performance due to health reasons, Bianca, Jaz, and AJ of G22 did not hold back in taking over the stage with “Defy” and “Bang”. Asia’s Pop Heartthrob Darren Espanto continued to raise the Philippine flag with his performances of “Mi Gente” and a medley of “Pabalik Sa’Yo” and “Tama Na”.