Where there’s Jack, there’s music.

For decades, Jack Daniel’s Philippines has supported the growth of the local indie music community and the next generation of future music greats through its music program. Now, everything is set for its most anticipated comeback.

The No. 1 US whiskey brand (IWSR, 2024) returns with Jack Daniel’s On Stage 2024 (JDOS) in the Philippines, championing the movers and shakers of the Philippine independent music scene by providing an avenue for bands to showcase their artistry and musicality. Through the series of live performances and media opportunities, the program paves the way for them to step onto a much bigger stage and much wider audience.

“Music has always been part of Jack Daniel’s DNA,” shares Gabriel Fajardo, the Brand Manager of Jack Daniel’s Emerging Asia. “It is through music that the brand has solidified its place in culture and how many people have connected with Jack over the years.”

Built on the values of promoting community-building and inclusivity through live music, JDOS empowers musicians to express their genuine selves through their performances. Through this, Jack Daniel’s and its partners inspire these aspiring artists to elevate their craft and propel them further into a professional career in the music industry—be it here or abroad.

This year, JDOS partners with emerging and recurring production partners who have earned a reputation for strengthening indie music communities through their uncompromising curation and distinct voice. The partners invaluable experience and expertise in harnessing the untapped potential of artists in live performances, adds credibility to the JDOS program. The production groups that were heavily involved in creating a lineup that cuts across all musical tastes include GNN (Gabi Na Naman Productions), Locked Down Entertainment, Doc Def Productions, SYQL, The Flying Lugaw, Otelik Presents, and Funky Beat Entertainment.

JDOS will showcase the diversity and richness of the local music scene with live event stages in key outlets in Metro Manila. The production partners, together with Jack Daniel’s, will organize music events in various venues featuring this year’s amazing roster of independent artists.

As Gabe puts it, “We want to give the up-and-coming artists the avenue to feel the adrenaline of the live stages, of putting themselves out there for everyone to listen and watch. As we’ve said, we want their stories to be heard by people and to give them the opportunity to share their music boldly to the world through Jack Daniel’s On Stage.”

Check out the schedule of JDOS Playlist LIVE:

• Oct 18 – Locked Down Entertainment
• Nov 9 – Funkybeat Entertainment
• Nov 16 – Doc Def Productions
• Nov 23 – The Flying Lugaw
• Nov 29 – GNN
• Dec 6 – Otelik presents
• Dec 7 – SYQL

Jack Up The Volume Promo

Jack Daniel’s On Stage is only one part of Jack Daniel’s music campaign this year. Alongside JDOS, we also have the Jack Up The Volume National Consumer Promotion, which gives people the chance to experience music on an entirely new level. Two grand prize winners will be flown to one of the biggest music festivals in Japan. While others will get a chance to win other rockin’ prizes like laptops, tablets, premium headphones, electric guitars, and vinyl players. To top it off, there will be winners of bottles from the Jack Daniel’s Family of brands too!

For more information, check out Jack Daniel’s Facebook and Instagram pages.

JDOS 2024 is presented by Jack Daniel’s Philippines, with launch venue partner Hard Rock Cafe Manila, in partnership with BILLBOARD PH (official music media partner) and JB Music (official backline partner).