Geoff Mabasa isn’t your typical newcomer to the music industry.

Some might remember him as the quirky, fun, and driven entrepreneur from his viral stint on the Shark Tank-like reality show called “The Final Pitch,” where he won the grand prize of millions of pesos in investment from the likes of AirAsia Philippines for his tech start-up in 2018, being featured in the likes of Esquire and Tech in Asia for his journey as the golden boy of the startup community in the Philippines. Shortly after tinkering in the business world though, Geoff has decided to pivot back to his roots as he has been quietly crafting his musical identity.

While many may see this shift into music as sudden, Geoff’s journey has been a gradual evolution through the years, Geoff has already prepared himself as a songwriter and producer with his collaboration with other musicians and even blended his expertise in tech as he released the first NFT-music single in Asia back in 2020 under an independent record label founded by him and his peers in college.

His knack for creating captivating music content on platforms like Soundcloud and YouTube back when he was in his teens also earned him a dedicated following with millions of streams racked up long before his official debut this year. With an educational background in Music Production from De La Salle-College of St. Benilde, Geoff’s musical journey has been years in the making. Now he’s ready to unveil his latest single inspired by his favorite Latin-American singer-songwriter Omar Apollo: “Killing Me”, a sultry fusion of alternative rock sung in both English and Spanish to bring listeners through a psychedelic sonic experience.

Geoff has also been busy building his musical team, sourcing only from the best in the industry to help him kickstart his career in the Philippines as a lead singer: “(I’m) blessed and stoked to be allowed to work with some of the best in the local industry today.” He proudly mentions the track was mixed and engineered by Nik Amarnani, who also worked on Juan Karlos’ mega-hit: “Ere”.

In addition to “Killing Me”, Geoff has big plans for the future of his music. Drawing inspiration from his time residing and traveling around in Europe, he’s set to introduce an entire genre to his audience in the coming months. With his diverse range of influences and experiences, Geoff is poised to push the boundaries of the current music landscape in the Philippines. Stay tuned for more bops and surprises from this rising star as he continues to captivate audiences with his unique sound and talent. “Killing Me” by Geoff Mabasa will be available to listeners on all music platforms starting May 10 at midnight!

Follow Geoff on his musical journey on Instagram and TikTok @samjopsal.