Riverdale star, Cole Sprouse, is the newest endorser of Bench. The announcement came via Instagram post by Bench with hashtags #ColeSprouseforBench and #GlobalBenchsetter.

Sprouse could visit the country for promotional activities, as customary among Bench endorsers just like their previous Global Benchsetters; Taylor Lautner, Adam Levine, Lee Min-Ho, Liam Hemsworth and Park Shin-hye.

Bench is marking its 30th anniversary this year with a star-studded lineup of activities and new faces. Are you excited to meet the new face of Bench in Manila?